I've just finished reading Gucci Mamas which is a new way of looking at "keeping up with the Joneses". Set in Melbourne these "modern" spoilt rich women compete in the arenas of children (must go to the very best private schools, considered 'child abuse' to do otherwise), husbands (corporate banker, or rich anything), clothes (latest in the "labels") and their own bodies. For example, one simply had to stop at the chemist on the way to dropping off the children at school to pick up a mascara to do her eyelashes in case the "carpark mafia" saw her 'sans mascara'. They must be seen at the A-list 'events'. No expense spared on children's parties which are about showing off to other mothers, not for the children's sake. One of the group starts to question these superficial values and makes a life-changing decision.
An interesting and disturbing study of this society where these women's happiness is based on the 'latest' fashion and body image. It has a dark humour where we laugh at the antics of these women but feel it may be uncomfortably close to the truth. 3/5
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